Privacy Policy

Effective Date: January 1, 2025  |  Last Updated: January 1, 2025

Latica Ventures LLC ("Latica Ventures," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at laticaus.com (the "Site"), contact us, or otherwise interact with us.

Please read this Privacy Policy carefully. By using the Site or interacting with us, you acknowledge that you have read and understood this policy. If you do not agree with the terms of this Privacy Policy, please discontinue use of the Site.

Table of Contents
  1. Information We Collect
  2. How We Use Your Information
  3. How We Share Your Information
  4. Cookies and Tracking Technologies
  5. Data Retention
  6. Security
  7. Your Rights and Choices
  8. California Privacy Rights
  9. European Economic Area Rights (GDPR)
  10. Children's Privacy
  11. Third-Party Links
  12. Changes to This Privacy Policy
  13. Contact Us

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us, including:

  • Contact Information: Name, email address, phone number, and mailing address when you contact us via email or other means.
  • Professional Information: Company name, job title, industry, and professional background when you inquire about investment opportunities or partnership discussions.
  • Pitch Materials: Business plans, pitch decks, financial projections, and related materials submitted in connection with potential investment consideration.
  • Communications: The content of your messages, emails, and other communications with us.
  • Event Information: Registration details and preferences when you attend Latica Ventures events, webinars, or programs.

1.2 Information Collected Automatically

When you visit our Site, we may automatically collect certain information, including:

  • Log Data: Your IP address, browser type and version, pages viewed, time and date of your visit, time spent on pages, referring URLs, and other diagnostic data.
  • Device Information: Information about the device you use to access the Site, including hardware model, operating system, and browser.
  • Usage Data: Information about how you interact with our Site, including which pages you visit and which links you click.
  • Cookie Data: Information collected through cookies and similar tracking technologies, as described further in Section 4.

1.3 Information from Third Parties

We may receive information about you from third parties, including:

  • Publicly available sources such as company websites, professional databases, and news sources in connection with investment research.
  • Co-investors, advisors, or other parties who refer founders or entrepreneurs to us.
  • Analytics providers and service providers who help us understand how our Site is used.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Investment Consideration: To evaluate companies and founders for potential investment by Latica Ventures.
  • Communications: To respond to your inquiries, provide information you request, and maintain our relationship with you.
  • Portfolio Management: To manage our relationships with portfolio companies and provide them with support services.
  • Site Operation and Improvement: To operate, maintain, and improve our Site, including analyzing usage patterns and troubleshooting technical issues.
  • Legal Compliance: To comply with applicable laws, regulations, and legal obligations, including anti-money laundering (AML) and know-your-customer (KYC) requirements.
  • Security: To protect the security and integrity of our Site and operations, and to prevent fraud and abuse.
  • Events and Programs: To organize and administer events, programs, and initiatives for founders and the broader startup community.
  • Research and Analysis: To conduct research and analysis to better understand investment trends, market conditions, and founder needs.

We process your personal information based on the following legal bases (where applicable under GDPR): consent; performance of a contract; legitimate interests (which we have balanced against your rights and interests); and compliance with legal obligations.

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: With trusted third-party service providers who assist us in operating our business, including website hosting, email services, data analytics, legal services, and accounting. These providers are contractually bound to protect your information and use it only as directed by us.
  • Co-investors and Partners: With co-investment partners, including GV (Google Ventures), in connection with investment activities, subject to appropriate confidentiality protections.
  • Legal Requirements: When required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Business Transfers: In connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets, provided the acquiring entity agrees to honor this Privacy Policy.
  • Consent: With your explicit consent for any purpose not described in this policy.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small text files placed on your device that allow us to recognize your browser and remember certain information.

Types of Cookies We Use

  • Strictly Necessary Cookies: Essential for the Site to function properly. These cannot be disabled.
  • Preference Cookies: Remember your preferences and settings, such as your cookie consent choice.
  • Analytics Cookies: Help us understand how visitors interact with our Site by collecting and reporting information anonymously.

You can control cookie preferences through your browser settings or our cookie consent banner. Note that disabling certain cookies may affect Site functionality. For detailed information about the cookies we use, please see our Cookie Policy.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Investment inquiries and pitch materials are retained for up to seven years from the date of last contact, consistent with our record-keeping obligations.
  • Contact information is retained for as long as the relationship is active, plus three years.
  • Website analytics data is retained for up to 26 months.
  • Legal and compliance records are retained for the minimum period required by applicable law.

6. Security

We implement reasonable technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encrypted data transmission, access controls, and regular security assessments.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you as required by applicable law.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to certain exceptions.
  • Portability: Request transfer of your information to another organization in a structured, machine-readable format.
  • Restriction: Request restriction of processing of your information in certain circumstances.
  • Objection: Object to processing based on legitimate interests.
  • Opt-Out of Marketing: Opt out of any marketing communications at any time.

To exercise any of these rights, please contact us at hello@laticaus.com. We will respond within 30 days (or such shorter period as required by law). We may need to verify your identity before processing certain requests.

8. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • The right to know what personal information we collect, use, disclose, and sell.
  • The right to delete personal information we have collected from you, subject to exceptions.
  • The right to correct inaccurate personal information.
  • The right to opt out of the sale or sharing of personal information (we do not sell personal information).
  • The right to limit use of sensitive personal information.
  • The right to non-discrimination for exercising CCPA/CPRA rights.

California residents may submit requests to exercise these rights by contacting us at hello@laticaus.com or by calling +1 (650) 555-0132. We do not discriminate against California residents who exercise their privacy rights.

9. European Economic Area Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) or equivalent legislation. The data controller for your information is Latica Ventures LLC, 250 University Ave, Palo Alto, CA 94301.

We transfer personal information from the EEA to the United States in connection with our operations. We rely on standard contractual clauses approved by the European Commission and other appropriate safeguards for such transfers.

You have the right to lodge a complaint with your local data protection authority if you believe we have not complied with applicable data protection laws.

10. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected information from a child under 18, please contact us immediately at hello@laticaus.com and we will take steps to delete such information.

11. Third-Party Links

Our Site may contain links to third-party websites and resources. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the privacy practices of third parties.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised effective date. We encourage you to review this policy periodically. Material changes will be communicated through a prominent notice on our Site or via direct communication where appropriate.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

  • Email: hello@laticaus.com
  • Phone: +1 (650) 555-0132
  • Mail: Latica Ventures LLC, Attn: Privacy, 250 University Ave, Palo Alto, CA 94301

We are committed to working with you to resolve any privacy concerns and will respond to all inquiries within 30 days.