Perspectives from the Latica Ventures team on early-stage investing, founder growth, and the companies shaping tomorrow.
We are thrilled to share details of our formal co-investment relationship with GV (Google Ventures) and what this means for founders in the Latica portfolio. From design sprints to enterprise GTM support, the collaboration creates tangible value for our companies.
By Sofia Langley · November 2025
Money is table stakes. What separates great venture partners from average ones is the quality of support they provide after the check clears. Here is how the Latica team thinks about ongoing founder support.
By Oliver Marsh · October 2025
How do we evaluate seed-stage companies when there is little historical data and maximum uncertainty? We share the frameworks and heuristics our team uses to make investment decisions with conviction.
By Aryan Mehta · September 2025
The most durable companies of the next decade will embed community into their core product architecture. We explore why community-driven business models are more defensible than ever and what founders can learn from the best examples.
By Claire Thornton · July 2025
The best early-stage founders build initial traction without a sales team. We analyze how they do it, why those habits compound into defensible GTM moats, and what founders should and should not systematize before their first sales hire.
By Oliver Marsh · June 2025
Our Partnership with GV: What It Means for Founders — Nov 2025
Portfolio Support Beyond Capital — Oct 2025
Early-Stage Diligence Framework — Sep 2025