Cookie Policy
Effective Date: January 1, 2025 | Last Updated: January 1, 2025
This Cookie Policy explains how Latica Ventures LLC ("Latica Ventures," "we," "our," or "us") uses cookies and similar tracking technologies on our website at laticaus.com (the "Site"). This policy should be read together with our Privacy Policy and Terms of Use.
- What Are Cookies?
- Types of Cookies We Use
- Specific Cookies on Our Site
- Third-Party Cookies
- Similar Tracking Technologies
- Your Consent
- Managing and Disabling Cookies
- Do Not Track Signals
- Consequences of Disabling Cookies
- Data Collected Through Cookies
- International Data Transfers
- Updates to This Cookie Policy
- Contact Us
1. What Are Cookies?
Cookies are small text files that are placed on your computer, mobile device, or tablet when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and give website operators information about how users interact with their site.
Cookies can be "persistent" (stored on your device until their expiry date) or "session" cookies (deleted when you close your browser). They can be "first-party" cookies (set by the website you are visiting) or "third-party" cookies (set by a domain other than the one you are visiting).
In addition to cookies, websites may use similar tracking technologies such as web beacons, pixel tags, and local storage objects. For simplicity, we use the term "cookies" throughout this policy to refer to all such technologies.
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the Site to function properly and cannot be switched off in our systems. They are usually set in response to actions you take — such as setting your cookie consent preferences. Without these cookies, the Site cannot function correctly. Because they are essential, they do not require your consent.
Examples of strictly necessary cookies include: session management cookies, security tokens, and cookies that remember your cookie consent decision.
2.2 Preference Cookies (Functionality Cookies)
These cookies allow the Site to remember choices you make (such as your language preference or the region you are in) and provide enhanced, personalized features. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.
2.3 Analytics and Performance Cookies
These cookies collect information about how visitors use our Site — for example, which pages they visit most often and whether they receive error messages. All information collected by these cookies is aggregated and anonymous. It is used to improve how the Site works and to understand visitor behavior so we can improve our content and user experience.
2.4 Marketing and Targeting Cookies
Currently, we do not use marketing or targeting cookies on the Site. We do not run retargeting campaigns or behavioral advertising. If this changes, we will update this policy and seek your consent where required by applicable law.
3. Specific Cookies on Our Site
The following table describes the specific cookies we currently use:
| Cookie Name | Type | Duration | Purpose |
|---|---|---|---|
cookie-consent |
Strictly Necessary | 1 year | Stores your cookie consent preference (accepted or declined). |
_ga |
Analytics | 2 years | Google Analytics cookie used to distinguish users and sessions. |
_ga_[ID] |
Analytics | 2 years | Google Analytics cookie used to persist session state. |
_gid |
Analytics | 24 hours | Google Analytics cookie used to distinguish users. |
_gat |
Analytics | 1 minute | Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>. |
This table is periodically reviewed and updated as our cookie usage changes.
4. Third-Party Cookies
Some cookies on the Site are placed by third-party service providers. These third parties may include:
- Google Analytics: We use Google Analytics to understand how visitors interact with our Site. Google Analytics uses cookies to collect anonymous data about website usage. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. Google's privacy policy is available at policies.google.com/privacy.
- Hosting Provider: Our website hosting provider may set technically necessary cookies to ensure the reliable delivery of the Site.
We do not have control over third-party cookies. Third-party use of cookies is subject to their own privacy policies, which we encourage you to review.
5. Similar Tracking Technologies
5.1 Web Beacons / Pixel Tags
We may use web beacons (also known as pixel tags or clear GIFs) in our HTML emails or on certain pages of the Site. These are tiny, invisible images that allow us to track whether an email has been opened or a page has been viewed. Web beacons may be used in conjunction with cookies and can be blocked by disabling cookies in your browser.
5.2 Local Storage
We use local storage (a browser feature similar to cookies) to store your cookie consent preference. Local storage data persists until explicitly cleared and is accessible only to our Site.
5.3 Session Storage
We may use session storage to temporarily hold information during your visit. Session storage is cleared when you close your browser tab or window.
6. Your Consent
When you first visit our Site, you will see a cookie consent banner. By clicking "Accept," you consent to the use of analytics and preference cookies as described in this policy. If you click "Decline," only strictly necessary cookies will be used. You can change your preference at any time by clearing your browser cookies and revisiting the Site.
Strictly necessary cookies do not require your consent and are used regardless of your choice because they are essential for the Site to function.
Where we rely on your consent to use cookies, you have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
7. Managing and Disabling Cookies
You can control and manage cookies in various ways. Please note that removing or blocking cookies may impact your user experience.
Browser Controls
Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options," "Preferences," or "Tools" menu of your browser. You can set your browser to block cookies, delete existing cookies, or alert you before a cookie is set.
Opt-Out Tools
For analytics cookies specifically, you may also use the following opt-out tools:
- Google Analytics Opt-out: tools.google.com/dlpage/gaoptout
- Network Advertising Initiative: optout.networkadvertising.org
- Digital Advertising Alliance: optout.aboutads.info
8. Do Not Track Signals
Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no industry-wide standard for how to respond to DNT signals, and our Site does not currently respond to DNT signals. We will monitor developments in this area and update this policy if our approach changes.
9. Consequences of Disabling Cookies
If you disable or decline cookies, some features of the Site may not function correctly. Strictly necessary cookies cannot be disabled without significantly affecting Site functionality. Disabling analytics cookies will not affect your ability to browse the Site but will prevent us from improving it based on your usage patterns.
10. Data Collected Through Cookies
Data collected through cookies is used in accordance with our Privacy Policy. Specifically, analytics data is used to understand aggregate patterns of Site usage, identify popular content, and improve the Site. We do not use cookie data to build individual behavioral profiles for advertising purposes.
Cookie data is retained in accordance with the retention periods described in our Privacy Policy and as specified in Section 3 above.
11. International Data Transfers
Some of the third-party service providers we use (such as Google Analytics) may transfer data collected through cookies to servers outside the country in which you are located, including to the United States. Where such transfers occur from the European Economic Area, they are protected by appropriate safeguards as described in our Privacy Policy.
12. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or applicable law. We will post the updated policy on this page with a revised effective date. We encourage you to review this policy periodically. Where the changes are material, we will notify you through a prominent notice on the Site or by other means.
13. Contact Us
If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us:
- Email: hello@laticaus.com
- Phone: +1 (650) 555-0132
- Mail: Latica Ventures LLC, Attn: Privacy, 250 University Ave, Palo Alto, CA 94301
For questions about your rights under GDPR or CCPA, please refer to the relevant sections of our Privacy Policy.